TIP#37: Growth Through Social Media with Dr Karim Habib

Like! Follow! Share! Like it or not, instagram accounts are the new business card. Social media allows for personal engagement like no other marketing platform and to a patient, it’s the most ‘real’ display of what we’re about and what we offer. A few years ago, Dr Karim Habib, a leading cosmetic dentist based in Sydney started building his personal brand or profile on instagram and today it’s one of his most effective methods of marketing to new patients. With over 20K followers, he is one of the most followed dentists in Australia and if you check out his account, you’ll see why. We’re connected more than ever and the level of transparency between what we do for patients and what our patient’s want has never been greater. People want social proof and a tonne of evidence and reassurance before they commit to treatment. Social media is an platform to take advantage of this and give our patients what they need. In this podcast, Dr Karim shares with us his journey with how he got started with growing his practice with social media and how he’s made it as successful as it has been.