There are hundreds of dental practices in any given region of Australia, but those positioned at the top of a Google search are going to enjoy the lion's share of the new patients out there. Google domination is no accident. The competition for digital exposure is fierce and the rules are ever-changing. In this podcast, Melbourne based digital marketing expert and dentist Dr Geeta Perks gives us a clear overview on how Google rankings work and the strategies we can employ to get our practice websites performing well enough to ultimately dominate the rankings for the relevant Google searches.